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The following is an excerpt summary. Read the full article here.
Wellness and lifestyle medicine are critical needs for employees, health systems and individuals, according to a roundtable discussion hosted by Archetype Solutions Group and WELCOA, with leading healthcare providers and the 2021 Well-Being Trailblazer Awardees. The participants discussed strategies for wellness programs and vendors when marketing to healthcare providers, focusing on differentiation in health and wellness.
Key takeaways included engaging people the way they want to be engaged, integrating wellness into the workday, and clarifying the narrative to decision-makers. The discussion also addressed embracing the power of personal stories, and the importance of picking your targets.